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It’s a Global Problem: Innovate the Solution
India My Land

It’s a Global Problem: Innovate the Solution

I had a set of questions posed to me by the ET team: Why do career women in India struggle so hard with their work – life balance? Are lessons from Nooyi’s experience relevant to Indian career women? Who needs to change first, India Inc or the women? They requested that I write a “sharp piece” – which I think means cut out the politically correct BS and get straight to the heart of the matter as you see it. And so I shall, based on the many exchanges I have had with career women around the world, and from my own experience with five “proper” jobs in big and small organizations and then working for myself, while doing the maa, bahu, biwi, beti roles in the forever soap opera that is the typical Indian extended family. First, Indian women are not more beleaguered or less evolved than their counterparts […]

August 14, 2006 0 Comments
The Message of Rang De Basanti
India My Land

The Message of Rang De Basanti

The block buster success of the movie Rang De Basanti forces us to re-examine the picture that media and social commentators have been drawing about India’s urban, educated gen next – that of a bunch detached and disengaged from their national context and interested only in maximizing material well being. My nephew who goes to a snooty Mumbai school where the latest on Nike attracts more discussion than the latest on Narmada, says that his friends loved it and discussed it a lot. A young lady who went abroad at 17 says that she and her Indian friends in college saw it and wanted to head back home. Kamlesh Pande the writer of Rang De Basanti (RDB), says that he was surprised at the way he was cheered at a college convocation and had loads of young people who said “thank you for opening our eyes with RDB”. Several young […]

May 1, 2006 0 Comments
Indian Consumers And The Market
Demand Drivers

Indian Consumers And The Market

CONSUMER window data on markets is exceedingly useful, since it analyses markets as a collection of people who buy products, and not as a collection of products sold by a set of competitors. Unfortunately, such data is also difficult to come by. So, when such data comes along that is recent, nationally representative, low-priced and high-quality, my advice is to snap it up immediately! The Guide to Indian Markets 2006, by Hansa Research and Media Research Users Council is one such report, based on the Indian Readership Survey (IRS) of 2000 and 2005, an all-India study, with a large and rigorously designed and selected sample of about 1,65,000 households in urban India and about 75,000 in rural India. In each household, the housewife has been interviewed for details of household demographics, FMCG consumption, and ownership of durables, and a randomly selected adult, aged 12 years or above, interviewed for media habits. […]

May 1, 2006 0 Comments
Vive la Difference!
India My Land

Vive la Difference!

The two of us, writing this piece, are battle hardened though somewhat exhausted sufferers of a debilitating physical and mental condition. It is called “trying to be super woman-itis”. Some symptoms of this are “muthering heights”, and “we are just like men in the work place”. But we are now going through treatment for all these, and what better timing than International Women’s Day to tell it like it is and bring relief to millions of other sufferers like us, professional women who are also home makers and family nurturers, and for whom life is a giant balancing act. We spent most of our working lives believing that we were doomed to disaster if we were to even admit to ourselves that there were special, gender specific issues that affected us working women cum home makers; and that even if we admitted it to ourselves, it was professional harakiri to […]

March 8, 2006 0 Comments
Paying for Basic Consumer Data
Corporate Governance

Paying for Basic Consumer Data

Even as large companies in India loudly proclaim their worship at the altar of consumer centricity, their reluctance to pay for fundamental consumer related, consumer based market structure data bases is low. The market research industry agrees with me– they say that serious analysis of fundamental, consumer data on demographics, living conditions, spend patterns, consumption and ownership, collected on an all India basis, across rich and poor, rural and urban households does not have as much demand as it ought to, given the level of business interest and business speak about consumers. And it isn’t because the price is prohibitive. India has the lowest cost survey data compared to anywhere in the world, and of very high quality.I am not referring to market research budgets, which are showing healthy growth. The fact is that a lot of market research spend is on product and marketer performance related issues like customer […]

February 14, 2006 0 Comments
Creating Active Citizenry
C'est La Vie

Creating Active Citizenry

I am a great fan of Pavan K Varma. In a recent interview about his book “Being Indian: The Truth about why the 21st Century will be India’s”, he says that we Indians are a bundle of contradictions. “We are focused and will work towards a goal despite formidable obstacles. So we are resilient , ingenuous, ever hopeful”. If you have trouble believing this, just look at the epic proportions to which we take the saga of standard 10, 12 and college admissions. Rich or modest in income, the drama is the same. It’s a discourse which we all are a part of, that says “just do it, never say ‘can’t’, at this time of life, ‘chalta hai’ is not an option”. And guess what? Very few of our children rebel against it. Otherwise the coaching class and entrance test industry would be out of business. In fact Verma agrees […]

January 15, 2006 0 Comments
The Anatomy Of Social Tension
India My Land

The Anatomy Of Social Tension

So, what did I learn in the past year? Other than the fact that the problem of traffic in any given city is inversely proportional to the quality of shopping in that city; or that the MPs seem to work on a cost plus basis to price their questions, rather than on a perceived value basis – hopefully! I learnt yet again, that India changes so insidiously that you can never see the change that you are watching out for, until it comes and bites you in the butt in some other form. Over the years, whenever I have shown the income distribution and income growth pattern of post-1992 to foreigners, they invariably ask, “so will there be a lot of social tension, as some get more visibly prosperous than others”? I have always dismissed this idea as a typical, materialistic “western mind” conceptualisation of life, that says everyone must […]

December 26, 2005 0 Comments
Can India Inc. Build Global Brands?
Business Strategy

Can India Inc. Build Global Brands?

The question is not whether Indian companies have the capability to build global businesses i.e have appropriate products and price points to fulifl consumer needs in markets around the globe, with whatever is the most efficient way to supply to and serve these ma rkets. But of course this capability does exist across several industries, and there are many vibrant examples of this. But the question to debate is whether they have built or have the capability to build global brands. What’s the difference between brands and businesses? Brands are where you talk your business walk. Your customers and potential customers recognize your name and recall it whenever they think about the business arena you exist in. And firmly attach certain positive (and sometimes negative) rational and emotional benefits to the name, which travel with the name, no matter what category of products or services the name is attached to. […]

December 7, 2005 0 Comments
Relaunching Brand Bihar
C'est La Vie

Relaunching Brand Bihar

I remember a discussion a few years ago at a strategic planning session of a multinational consumer goods company on how people of India were changing. A lot was said about the positive effects of liberalisation and all its spin-off effects, on the attitudes of the people of India. Until someone suddenly broke the spell by asking, “If all this is true, then why do millions of people vote for Laloo in Bihar? Do we even know for sure?” An expat sitting through the meeting asked for clarification on Laloo and Bihar. And, with huge relish, got told all the Laloo and Bihar jokes and war stories, starting with an introduction to the word Bimaru. The joke about how we would happily hand over all of Kashmir to Pakistan, provided they took Bihar as well; the one that said that Laloo asked the people of Bihar why they needed roads […]

November 24, 2005 0 Comments
The Shining, Growing Tip of the Iceberg
Consumer Trends

The Shining, Growing Tip of the Iceberg

At my last two speaking engagements, people said they were surprised by my non-optimism (read that as ‘gung ho’ ness) about what’s happening in Consumer India. One of them was on whether values in India are changing (answer: some changes, mostly morphing change, “this as well as that” compromises, new ways of doing old things; let’s not confuse changes in ritual with changes in religion). The other was about what I saw as the latest in Consumer India, viewed through the economic – demographic – consumption lens. I said that none of the data that I had seen had fundamentally changed my view of the past few years that it was forging ahead on the consumption track, with all lights green and no stop signs visible; But though full throttle, it was a large mass moving at a modest speed with modest and modestly increasing acceleration; few rich getting richer […]

November 21, 2005 0 Comments
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