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Testing Times Ahead for the Consumer Goods Sector

Testing Times Ahead for the Consumer Goods Sector

Consumer goods companies seem to have their work cut out for them in the near future. While consumer demand is on the rise, sustaining margins is becoming increasingly challenging. Having healthy margins to keep the stock market happy but missing out on the investment needed to grab the enormous opportunity offered by India’s economics and demographics is a pyrrhic victory – as is having a healthy and high margin market share today at the cost of investing in brands. We are regrettably seeing more and more high market share, but jaded and eroded brands are unable to stand up to strong or reckless competitive pressure. Per capita incomes will continue to rise across the board and all socio economic strata are well infected with the consumption bug. However, the fight for a share of the consumer’s wallet is more intense now than ever before. EMIs, pension plans, health insurance, entertainment, […]

Understanding Our Social Transition

Understanding Our Social Transition

Over the past five years, ever since the India story started getting more credible, one has been asking annoyingly often by foreign business audiences about the caste system and whether rising inequality would cause severe social tension and breakdown of law and order and constitute a major country risk. One did not believe that this was the correct interpretation of events, and wrote earlier in this column that the anatomy of social tension in India was not street wars and bloody violence, but institutions at loggerheads with each other, through every institutional and constitutional means available. But after reading about the growth of the Maoist belt, one thought that maybe there were things one wasn’t seeing, and started to examine this issue from the other side of the table – the poor people themselves (the politically correct term nowadays, is not poor or have-not, but people at the bottom of […]

Winning in the Indian Market

Winning in the Indian Market

If the ET awards has a category for the non-Indian multinational that built a businesses in India of the scale, scope and profitability of either ICICI, Bharti or Infosys, it is a reasonable guess that the jury would not have had the problem of plenty to choose from. While it could be argued that the same holds true for Indian companies too, the fact is that the golden greats from overseas have far larger war chests, far deeper competencies and all the benefits of an already global business. Why then has Indian market not been over run by MNCs from outside? Why are there not many, many more Nokias, LGs, Samsungs? At a pinch, we can count Honda in that list, although it is the Hero Honda JV that has changed the landscape of personal transportation in urban and rural India. Maybe Hindustan Unilever can also be counted in this […]

Rama in Vietnam

Rama in Vietnam

Another one bites the dust, walking shamelessly down Mr Karat’s “pro – imperialist” path, and that is none other than Vietnam, run by his comrades. The latest emerging market that is being deluged with attention from America Inc is Vietnam. The Wall Street journal has frequent Vietnam stories; and in true American Inc. fashion, there is a rush to hold emerging market conferences and strategy sessions in Ho Chi Minh city, with well arranged tours of the hinterland, so that the American senior management team can understand what it takes to capture Vietnam, so to speak. And as a bright young man who works in the region was explaining to me on a flight back from Saigon, whenever there is an American business leader of Fortune 100 CEO rank visiting Vietnam, the visit carries all the courtesies extended to highly placed political figures, which includes the top brass from Hanoi […]

Music of the Hemispheres

Music of the Hemispheres

What sets Corporate India apart from its western counterparts is to do with their differing responses to chance. We will experience such differences more intensely as India gets further globalised. It isn’t fashionable to say so in these days of globalisation, but my last few encounters with global corporate America have been tough. The difference in cultural wiring is becoming obvious by the day and cope strategies that enable me to be myself, and not a poor imitation of them, must be devised. Of course, there is no difference on all the big stuff like how to calculate ROCE and what the best practices of corporate governance are. But it’s the small stuff that tends to stress one out. Like, for instance, the repeated requests to rehearse a presentation from the podium at the venue of the big meeting, even after we have agreed on the content, the format, the […]

Sarinomics

Sarinomics

Why every working woman should give pleated power dressing a shot The other day, I was reading an article in the British press, where the author said she was very surprised that some young women in Britain said that they actually wanted to wear the hijab. It occurred to me that people must be equally surprised when young women in India say that they want to wear a sari. Who in their right mind would want to be bundled into 18ft of fabric(Yes, that is the standard sari length). Surely, it is one more form of cultural gender oppression? I can understand women of my age, cohort and background wearing saris, because when I started working, there was no question of wearing anything else. It was just NOT DONE. But what about those who are now in a global India, free of such unwritten rules? Yes, I can see more […]

But what do the ‘have-nots’ want?

But what do the ‘have-nots’ want?

The poor do not have the mind space to be concerned with how much the ‘haves’ have, or how they spend it; they are totally occupied with whether their own quality of life and amenities are improving or not, says Rama Bijapurkar. The newspapers have commented sharply on the prime minister’s CII speech urging a ceiling on exorbitant corporate salaries and curbing of conspicuous consumption. He says that the ‘haves’ showing that they have too much will upset the have-nots and sow the seeds of resentment in them, and ignite social tension. While his motives for saying so are beyond question, because he is an honorable man and an intellectual worthy of the utmost respect, he does seem to be totally out of sync with how the very constituency that he seeks to speak on behalf of, is thinking.  Over the past five years, ever since the India story started […]

The Traffic Jam Market

The Traffic Jam Market

There is a whole new market opportunity that threatens to grow for the next five years, and become a big money spinner – the commuting market. More and more people in more and more cities, are stuck in ever increasing traffic and commuting longer and longer hours each day. The fact that there are a lot of unfulfilled consumer needs is glaring at us, and the suppliers haven’t even got there yet! This market is up for grabs for anyone who has the competence to translate these needs into crafting imaginatively designed and distributed products that can make the customer’s life better. Many of these are people who are money rich, time poor and travel by car. A wonderfully well focused target group that cuts across gender, age and occupation, this is a marketer’s dream come true! What’s more, it is a ‘guaranteed to grow’ need segment! With such a […]

Igniting Women Entrepreneurship: Who and How?

Igniting Women Entrepreneurship: Who and How?

The new buzz in the conference circuit is the arithmetic argument that there could be a big GDP boost if more Indian women became economically active (77% of urban housewives, 60% of rural do not work outside the home). To me, a more compelling pay off of women earning is the resultant increase in their self esteem and negotiating power with family and society and the resultant social and human development benefits. More importantly, if we could get the poor and the ill educated women to earn their own money, we would have more warriors in the fight against poverty, and more champions of the girl child. The only problem, as always in India, is HOW do we make this happen? Conventional job creation will not happen as fast as we need it to, and poor and less educated women will find it increasingly tough to have a shot at […]

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