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Business Strategy & Consumer Insight
- India embraces quick commerce READ ARTICLE →
- Listen to Consumer India's logic on managing price rise READ ARTICLE →
- Don’t ditch field visits for digital data READ ARTICLE →
- The baffling wait for 'demand visibility' READ ARTICLE →
- Navigating ‘we are like that only’ India: Complex Curious and delightful READ ARTICLE →
- Unlocking India's mass market potential READ ARTICLE →
- Walking the talk on customer centricity READ ARTICLE →
- Nose in, Fingers out: The board's mandate READ ARTICLE →
- ‘Virasat aur Vikas’ in clothes and food READ ARTICLE →
- How to discuss consumption in 2025 READ ARTICLE →
- Don't confuse sales data with consumer trends READ ARTICLE →
- Consumer India’s Amma Jaans READ ARTICLE →
- Big firms don't connect with the masses READ ARTICLE →
- Accepting our Income demographics READ ARTICLE →
- Reframing the middle class READ ARTICLE →
- Connecting India, connecting with India READ ARTICLE →
- A supply-side dilemma READ ARTICLE →
- Who makes up India’s middle class: a reality check READ ARTICLE →
- A stunted middle class: role of the manufacturing and informal sectors READ ARTICLE →
- From 'no' to an enthusiastic 'yes', how the Indian woman's relationship with makeup has evolved READ ARTICLE →
- Apna Internet -We have made the World Wide Web truly ours READ ARTICLE →
- Fair & Lovely's rebranding brings new opportunities for HUL and competitors READ ARTICLE →
- Plenty of food for thought in the post-lockdown world READ ARTICLE →
- The DNA of Consumer India will remain unscathed after covid-19 READ ARTICLE →
- Wider cost-benefit analysis will determine if WFH is a success READ ARTICLE →
- First, let there be investment READ ARTICLE →
- The tired and tiered middle class READ ARTICLE →
- Only half of India's household consumption will come through post covid READ ARTICLE →
- Why India needs its own definition of what it means to be a ‘millennial’ READ ARTICLE →
- A More Efficient Bharat READ ARTICLE →
- Marketers must revise their rural marketing formula based on hard facts, say consultants READ ARTICLE →
- Rediscover the Market Share Gene READ ARTICLE →
- IT major Infosys needs to sound more confident about its strategy READ ARTICLE →
- India Inc needs a strategy makeover READ ARTICLE →
- New Mindset to Open New Markets READ ARTICLE →
- Jewel in the Crown READ ARTICLE →
- Desi Geek's Ideal READ ARTICLE →
- Spooking Ourselves into a Slowdown READ ARTICLE →
- In Jugaad Land READ ARTICLE →
- The Three Ns of Made for India READ ARTICLE →
- MBA Placement Season 2009 READ ARTICLE →
- Should Ranbaxy Have Sold Out? READ ARTICLE →
- Testing Times Ahead for the Consumer Goods Sector READ ARTICLE →
- Understanding Our Social Transition READ ARTICLE →
- Winning in the Indian Market READ ARTICLE →
- Retailing Fever: Bring in the Customer READ ARTICLE →
- Can India Inc. Build Global Brands? READ ARTICLE →
- Buying Sales by Bribing Consumers READ ARTICLE →
- It is time for Version 2 of FMCG Marketing READ ARTICLE →
- Supply Side Sluggishness? READ ARTICLE →
- But Are Marketers Ready, Asks Rama Bijapurkar READ ARTICLE →
- More Telecom Lessons READ ARTICLE →
- "Mass or Class"? READ ARTICLE →
- Here's to Co-Opetition READ ARTICLE →
- Walking the Talk on Service READ ARTICLE →
- Waiting for Kalki - I READ ARTICLE →
- The China Market Opportunity READ ARTICLE →
- The Quality of Market Performance READ ARTICLE →
- The Customer Religion READ ARTICLE →
- The Business of Branding READ ARTICLE →
- When The Going Gets Tough READ ARTICLE →
- Enriching The Consumer Base READ ARTICLE →
- Car Wars READ ARTICLE →
- 2B or 2C READ ARTICLE →
- e-Hype: The Great Indian Middle Class revisited? READ ARTICLE →