About Rama

Observer. Decoder. Challenger.

Illustrated portrait of Rama Bijapurkar

Rama Bijapurkar

Rama Bijapurkar is sought after business advisor, passionate ‘people’ researcher, prominent independent director on India Inc’s boards and author of widely acclaimed books on the Indian market and Consumer India. Recognised as one of India’s thought leaders on business-market strategy and India’s consumer economy, Rama describes her work as “bringing market focus and consumer insight to business strategy and providing the ‘people lens’ to understand India’s economy better”.

The Director
Current boards
Cummins India · Apollo Hospitals Enterprise · Gokaldas Exports · Sun Pharma
Past boards
Infosys · ICICI Bank · Axis Bank · Bharat Petroleum · NPCI · CRISIL · Nestle India · Godrej Consumer · Mahindra & Mahindra Financial Services
Governing councils
IIM Ahmedabad · Institute for Human Development · National Institute of Bank Management
The Author
2007
We Are Like That Only
2008
Customer in the Boardroom
2013
A Never-Before World
2024
Lilliput Land
The Teacher

Rama Bijapurkar has been visiting faculty at Indian Institute of Management, Ahmedabad (IIMA) for over two decades, teaching second year MBA students and offering executive education programs on customer-based business strategy

The Strategist

Rama Bijapurkar is India’s leading market strategist, renowned for decoding complex consumer behavior to shape corporate growth.

Ms. Bijapurkar holds a BSc (Hons) degree in Physics from Delhi University and a post graduate diploma in management from the Indian Institute of Management, Ahmedabad.