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Driver Demands

RECENT ARTICLES

The DNA of Consumer India will remain unscathed after covid-19

Only half of India’s household consumption will come through post covid

Bridging the income gap

Can Narendra Modi evolve from COO to CEO?

End of Ride-the-Wave Growth

Solving the Income Data Puzzle

Calibrating SEC Classifications In Terms Of Relative Purchasing Power

Will Consumption Hold Up?

Bharat Buying

The Prognosis for Consumer Demand

CONSUMER TRENDS

RECENT ARTICLES

Young India

Understanding Gen Z

Don’t confuse sales data with consumer trends

A lifetime understanding consumer India

Relief of escaping Mr Space Hog

Consumer India’s Amma Jaans

Invitation to the Exchange podcast – Reuters Breakingviews

A lifetime understanding the Indian consumer

Interview with Rama Bijapurkar is a gold mine for all the consumer behavior and marketing research enthusiasts and professionals.

Accepting our Income demographics

BUSINESS STRATEGY

RECENT ARTICLES

Young India

Nose in, Fingers out: The board’s mandate

Field reports on gender inclusion

‘Virasat aur Vikas’ in clothes and food

How to discuss consumption in 2025

The welcome shift from rankings to lives

Raising the bar on ‘skilling’

Big firms don’t connect with the masses

The new tale of two Indias

How young India views jobs and work

POLICY PERSPECTIVE

RECENT ARTICLES

Modi’s LPG reform was different. It helped the poor immediately, no trickle-down timeline

Growth in income in last three decades: How consumer trends evolved in India

PM Modi must push for a self-confident Bharat, not a self-reliant one

‘Migrant’ has become a label that declares someone a perpetual outsider

Wider cost-benefit analysis will determine if WFH is a success

Only half of India’s household consumption will come through post covid

Loss of income; ground-up assessment of recovery support to households

The brands of politics

First, let there be investment

Limits of handout politics

CORPORATE GOVERNANCE

RECENT ARTICLES

Young India

Understanding Gen Z

Don’t confuse sales data with consumer trends

A lifetime understanding consumer India

Relief of escaping Mr Space Hog

Consumer India’s Amma Jaans

Invitation to the Exchange podcast – Reuters Breakingviews

A lifetime understanding the Indian consumer

Interview with Rama Bijapurkar is a gold mine for all the consumer behavior and marketing research enthusiasts and professionals.

Accepting our Income demographics

INDIA MY LAND

RECENT ARTICLES

Young India

Nose in, Fingers out: The board’s mandate

Field reports on gender inclusion

‘Virasat aur Vikas’ in clothes and food

How to discuss consumption in 2025

The welcome shift from rankings to lives

Raising the bar on ‘skilling’

Big firms don’t connect with the masses

The new tale of two Indias

How young India views jobs and work

C'EST LA VIE

RECENT ARTICLES

Opinion | Diary of an airport anthropologist

Alyque Padamsee: Always a champion, never a challenger, he strode the ad world like a colossus

Dear Gen Now

There Are Good Days and Bad Days

Retirement Plan

We Are Like That Only: Getting Inked

Tai-Pan or Fry Pan

Confessions of a Part-time Teacher

A Home With a View

An Open Plan

BOOKS

WRITTEN BY RAMA BIJAPURKAR