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Demand Drivers
- RECENT ARTICLES
- The DNA of Consumer India will remain unscathed after covid-19
- Only half of India's household consumption will come through post covid
- Bridging the income gap
- Can Narendra Modi evolve from COO to CEO?
- End of Ride-the-Wave Growth
- Solving the Income Data Puzzle
- Calibrating SEC Classifications In Terms Of Relative Purchasing Power
- Will Consumption Hold Up?
Consumer Trends
- RECENT ARTICLES
- From 'no' to an enthusiastic 'yes', how the Indian woman's relationship with makeup has evolved
- Growth in income in last three decades: How consumer trends evolved in India
- Modi's LPG reform was different. It helped the poor immediately, no trickle-down timeline
- Apna Internet -We have made the World Wide Web truly ours
- Fair & Lovely's rebranding brings new opportunities for HUL and competitors
- Plenty of food for thought in the post-lockdown world
- The DNA of Consumer India will remain unscathed after covid-19
- Why India needs its own definition of what it means to be a ‘millennial’
- Opinion | Diary of an airport anthropologist
- Dear Gen Now
- Indians are pragmatic value seekers
- The Context and Contours of Consumer Behaviour in New India
- The renaissance
- Gold monetisation: Make your metal work for you and the economy
- The consumer is ready; are companies?
- Consumer India Opportunity India
- Despite boom, Indian consumers are totally under-served. Here's why
- The future of Indian consumer markets
- The Lamplit Sales Graph
- Willing Spirit, Weak Flesh
- The Consumption Journey
- What Consumers Really Want
- The Business of Financial Inclusion
Business Strategy
- RECENT ARTICLES
- Fair & Lovely's rebranding brings new opportunities for HUL and competitors
- The DNA of Consumer India will remain unscathed after covid-19
- Wider cost-benefit analysis will determine if WFH is a success
- Only half of India's household consumption will come through post covid
- Loss of income; ground-up assessment of recovery support to households
- Why India needs its own definition of what it means to be a ‘millennial’
- A More Efficient Bharat
- Marketers must revise their rural marketing formula based on hard facts, say consultants
- Rediscover the Market Share Gene
- Desi Geek's Ideal
- IT major Infosys needs to sound more confident about its strategy
- Jewel in the Crown
- India Inc needs a strategy makeover
- New Mindset to Open New Markets
- Spooking Ourselves into a Slowdown
- In Jugaad Land
- MBA Placement Season 2009
Policy Perspective
- RECENT ARTICLES
- Growth in income in last three decades: How consumer trends evolved in India
- Modi's LPG reform was different. It helped the poor immediately, no trickle-down timeline
- PM Modi must push for a self-confident Bharat, not a self-reliant one
- 'Migrant' has become a label that declares someone a perpetual outsider
- Wider cost-benefit analysis will determine if WFH is a success
- Only half of India's household consumption will come through post covid
- Loss of income; ground-up assessment of recovery support to households
- The brands of politics
- First, let there be investment
- Limits of handout politics
- IIM bill: Degree of unfreedom
- Policy Needs to Focus on Middle India
- Time to Share the Pain
- People Ready, Policy Lags
- Kirana RIP? Not Yet
- Urban India's rising resentment
Corporate Governance
India My Land
- RECENT ARTICLES
- PM Modi must push for a self-confident Bharat, not a self-reliant one
- 'Migrant' has become a label that declares someone a perpetual outsider
- Only half of India's household consumption will come through post covid
- Loss of income; ground-up assessment of recovery support to households
- The brands of politics
- Opinion | Diary of an airport anthropologist
- New residents in search of the new city
- The brave new world
- Taking Stock of the World of Young India
- New India, New Ideas
- Of Course We Have, and Here's to Much More
- Rock-cut Realities
- Coming out of the Water Closet
- Cross Connections
- Invisible, Volatile Middle India
- Not so simple!
- Piercing the Veil of Illusion
- The Winning Poll Platform
- Needed A More Honest Vocabulary!
C'est la vie
- RECENT ARTICLES
- Opinion | Diary of an airport anthropologist
- Alyque Padamsee: Always a champion, never a challenger, he strode the ad world like a colossus
- Dear Gen Now
- There Are Good Days and Bad Days
- Retirement Plan
- We Are Like That Only: Getting Inked
- Tai-Pan or Fry Pan
- Confessions of a Part-time Teacher
- A Home With a View
- An Open Plan
- When Dad Became Mom
- It’s a main, it’s a side, it’s Brinjal
- Que Sera Sera
- The Parent BPO
- Two and a Haif Women
- The Art of Home Tutor Maintenance
- Of Yellow Lines and Ponies
- The Add-On Card
Books
- WRITTEN BY RAMA BIJAPURKAR
- A Never Before World
- Customer in the Boardroom
- Winning in the Indian Market
- We are like that only