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Videos
- India’s Economic Lens: Insights from Rama Bijapurkar’s ‘Lilliput Land’
- Companies Have To Keep Faith In India's Consumer Story: Consumer Sector Expert Rama Bijapurkar
- India’s Mega Consumption Story: A Conversation with Author Rama Bijapurkar
- Lilliput Land: How Small is Driving India's Mega Consumption Story
Articles
- How “Small” Is Driving India’s Mega Consumption Story
- Book Review | Lilliput Land: How Small is Driving India’s Mega Consumption Story
- No, India’s richest don’t live in metros. These findings may surprise you
- The problem with India Inc? They’re only chasing India’s richest
- Lilliput Land: How Small is Driving India’s Mega Consumption Story
- The Curious Marketer. The many shades of aspiration — from the utilitarian to the romantic
- How "Small" Is Driving India's Mega Consumption Story
- Serious Business I How "Small" Is Driving India's Mega Consumption Story
- Rama Bijapurkar's 'Liliput Land': Decoding India's Consumer Aspirations and Market Dynamics
- Aparna Bijapurkar’s Post
- Rama Bijapurkar on the need to have the customer in the boardroom
- Management books: A marketing strategist’s technique for building businesses around customer needs
- Why is India’s consumer market (undeservedly) called underdeveloped? A new book refutes the idea
- Sanjaya Baru | Everyone is a consumer, but consumes differently
- Melt TV | Episode 260 | Rama Bijapurkar Says “Small Is Still King In India”
- The Lamborghini theory of India's consumption patterns
- Reporting Insights Views
- Book extract: What drives the aspiring Indian consumer
- MNCs know that global strategies don’t work in India. But they are still not ready to adapt
- Accepting our income demographics
- Book Excerpt: Why India’s Consumer Market Gets (Undeserved) Bad Name
- India’s Mega Consumption Story: A Conversation with Author Rama Bijapurkar
- High Tax Collections, Base Effect Takes India Q3 GDP To 8.4%
- What's behind a dramatic fall in Indian families' savings
- How Small Becomes Big
- Why should you read this book : Anil Gupta
- The CEO’s Guide to India | BCG