India Needs a Communication Strategy
We have all watched with a mixture of upset and grudging admiration, the way Musharraf communicates to the world, via the media, far better than the way India does. While we clearly don’t want to be like him or say the same things as him, surely an equally forceful, equally unambiguous, equally engaging and attention getting communication from India would help us in the eyes of the watching world? We have a collective national disdain for what we call ‘media warfare’ and ‘spin doctoring’. But it is a fact of life that communication received through the idiot box today shapes perceptions of not only idiots but of wise men, as well. And shapes views not only on the issue at hand but leaves a residual impression about the brand that is talking, which in turn shapes the way future communication from the brand is received. Think about the communication from […]
