Inside the Mind of Young India
The sampling methodology and the survey instrument have been explained in detail, and the field work relatively recent, done in mid 2007. Not meaning to be xenophobic, it was still a bit sad to note that such a study got done because Konrad Adenauer Stiftung initiated and commissioned (and presumably funded) it. It is true that in India, we generally have trouble finding adequate funding for regular studies of this kind which tell us more about ourselves. If the quantum of data were proportionate to the quantum of our usage of the term demographic dividend, we should have had several more and larger youth studies in the public domain. One is not referring to country wide studies done for private companies that measure cola consumption or media habits or advertising preferences of young India; but of public domain insights on how young people think and feel about issues like those […]