Consumer India Opportunity India
SETTING NEW CONSUMER PARADIGMS Consumer India evolves and sophisticates into a segment that marketers the world over find worth serving. India is a large economy. In terms of world ranking, India’s GDP is in the top 10, but its GDP per capita is below 150. As much as 50-60 per cent of its GDP is accounted for by household consumption. However a less appreciated fact is that this consumption is made up of a lot of people, each earning and consuming a little bit, that adds up to a lot – unlike many other markets whose structure of consumption is a few people earning and consuming a lot that adds up to a lot. This is the lens through which the Indian consumer market opportunity needs to be evaluated and businesses designed. An even less appreciated fact is that a modest-income consumer in India is relatively less well-to-do but not […]