India, one of the largest consumer markets in the world, thrives on the collective power of its vast population of small consumers. Each contributes a little, but together, they create an economic force of immense scale. This market is fueled by millions of small, innovative suppliers who excel in customer intimacy and is powered by a robust digital infrastructure facilitating billions of unique, small transactions daily.

We were privileged to host Mrs. Rama Bijapurkar, a distinguished business advisor, independent director, and acclaimed author, on our latest podcast episode. During the discussion, Mrs. Bijapurkar shared profound insights from her new book, LILIPUT LAND: How Small Is Driving India’s Mega Consumption Story, exploring the key trends shaping the landscape of India’s consumer economy.

A must-watch for anyone seeking to understand the nuances of India’s dynamic consumer economy.
https://www.youtube.com/watch?v=XIlr4Rd73Io