As we celebrate India’s 1991 economic reforms, it is also important to know the success stories of recent campaigns. None stand out like LPG. Representational image | LPG cylinders | Bloomberg In 2014, to get a gas connection for my domestic worker, I needed to go all the way to the chairperson of a PSU oil company and ask for a special dispensation because the beneficiary was from a lower income group and lived in a chawl in Mumbai with no rent agreement or proof of residence. “It’s a subsidised commodity so we can’t change the rules,” was the reason the oil company gave us for being so hidebound on KYC documents for address proof. She needed LPG, not just for convenience, but for earning more. She needed it to make chapatis for her entire family’s lunch dabbas and then show up for work on time before her office-going women

The fact is that pragmatic consumption remains the hallmark of most of Consumer India’s spending.(AP Photo for Representation) With income growth in the last thirty years and more supply at various price points, and better access to credit, there are a whole class of “have-somes” who are consuming now. The last three decades have brought consumption front and centre into Indian lives, irrespective of age or income. The major life focus of all Indians is to strive to earn more and save more in order to buy a better quality of life for themselves and their family. The tenet that consumption is wasteful and best done in moderation has been replaced by “it’s OK to want it, now let’s see how we can afford it”. What hasn’t changed, though, is belief that the Almighty needs to lend a hand too. The PayTM sign at the Kedarnath temple high up in

PM Modi should use his considerable pivoting skills and turn Atmanirbhar to Atma Vishwasi Bharat (AVB) or self-confident Bharat. The Prime Minister usually hits bull’s eye with the branding and messaging of his ideas. But he has had a miss with “Atmanirbhar Bharat”, stepping into the culturally loaded minefield of “self-reliance” —a noble word turned ignoble after 1991. Instead, he should have given a clarion call for “Atma Vishwasi Bharat”. His colleagues and acolytes would not have had such a hard time, splitting hairs, reinterpreting Atmanirbhar to mean self-sufficiency not self-reliance and arguing that the old xenophobic meaning of the word is consistent with the idea of globalisation. He should use his considerable pivoting skills and turn Atmanirbhar to Atma Vishwasi Bharat (AVB) or self-confident Bharat. Signalling “yes we can” will work well with those sections of society eager to claw their way up the social status and income ladder

The creation of a new class called the migrants makes us forget that they are people and all rules that apply to people, apply to them as well. Many ask, “Why are the migrants leaving? Why can’t they be persuaded to stay? Surely, they would stay if food was actually being provided?” and so on. Passengers wait for their train at New Delhi Railway Station. Before the COVID-19 pandemic, “migrant” and “migration” were emotionally-neutral words used to describe Indians who have moved their residence from one part of the country to another, temporarily or permanently. Now, with due respect to the media and to the wise people who speak on behalf of them, the word “migrant” has acquired an emotional charge, value judgement and social stereotyping, and a new slice of society called “the migrants” has been consecrated. “The migrants” is now shorthand for a people who are poor, homeless, hungry, neglected