About Rama



Researcher, academic, independent director on several Indian blue-chip boards, author of widely acclaimed books on Consumer India and on business-market strategy, Rama Bijapurkar is a recognised thought leader on market strategy and consumer behaviour as well as a keen commentator on social and cultural change in India. Rama’s core area of work is around bringing market focus and customer insight to business strategy and public policy through her research, writing, teaching and work on boards.

Ms. Bijapurkar has spent over two decades teaching MBA students and offering executive education programmes at Indian Institute of Management , Ahmedabad (IIMA) , formerly as visiting faculty and presently as Professor of Management Practice’

She is also one of India’s most experienced independent directors having served on the boards of several of India’s blue chip companies Present boards include Mahindra & Mahindra Financial Services Ltd., Cummins India, Apollo Hospitals Enterprises, Sun Pharma.

Past boards served on include Infosys, ICICI Bank, Axis Bank, Bharat Petroleum, National Payment Corporation of India, CRISIL etc Past governing councils include of entities like Banking Codes and Standards Board of India, Insurance Information Bureau, IIM Ahmedabad; Other past professional activities and experience include senior fellow of MasterCard Centre for Inclusive Growth and fellow, member, eminent person advisory group to the Competition Commission of India and fellow, Centre for Emerging Market Economies, Fletcher School. Previous work experience includes employment with McKinsey & Company, Marg Marketing and Research Group (now Nielsen India) and MODE Services (now TNS India) followed by own consulting practice from 2000.

Ms. Bijapurkar has been a dominant voice in the media on business and policy issues in her areas of interest. She is the author of “We are like that only: Understanding the Logic of Consumer India (Penguin), “A Never-Before World: Tracking the Evolution of Consumer India” (Penguin) and “Customer in the Boardroom – crafting customer based business strategy” (Sage)

Ms. Bijapurkar holds a BSc (Hons) degree in Physics from Delhi University and a post graduate diploma in management from the Indian Institute of Management, Ahmedabad.

Ms. Bijapurkar is based in Mumbai.


Rama can be contacted at:
Rama Bijapurkar
206 Nirman Kendra,
Dr.E.Moses Road Mahalakshmi,
Mumbai 400011.
Phone: 91-22-2493 7243 / 2493 2053
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.