Rama Bijapurkar is a recognised thought leader on market strategy and consumer behaviour as well as a keen commentator on social and cultural change in India. She has an independent management consulting practice and describes her work as bringing market and customer focus to business strategy.
She is also co-founder of think tank and fact tank People Research on India's Consumer Economy and Citizen Environment whose mission it is to provide a people level view of India for use in public policy and business strategy. She is also Professor of Management Practice at Indian Institute of Management, Ahmedabad.
Rama is one of India's most experienced and prominent independent directors having served on the boards of several of India's blue chip companies such as Infosys, Axis Bank, Bharat Petroleum, National Payment Corporation of India, CRISIL etc . Present boards include Nestle India, ICICI Bank, Mahindra & Mahindra Financial Services Ltd. She has also served on governing councils of entities like Banking Codes and Standards Board of India, Insurance Information Bureau, IIM Ahmedabad, on the eminent person advisory group to the Competition Commission of India, and has been a fellow of MasterCard Centre for Inclusive Growth and Centre for Emerging Market Economies, Fletcher School.
Ms. Bijapurkar is a dominant voice in the media on business and policy issues. She is the author of "We are like that only: Understanding the Logic of Consumer India (Penguin), "A Never-Before World: Tracking the Evolution of Consumer India" (Penguin) and "Customer in the Boardroom – crafting customer based business strategy" (Sage)
Ms. Bijapurkar holds a BSc (Hons) degree in Physics from Delhi University and a post graduate diploma in management from the Indian Institute of Management, Ahmedabad. Previous work experience includes McKinsey and Company, Marg Marketing and Research Group (now Nielsen India), MODE Services (now TNS India) etc.
Ms. Bijapurkar is based in Mumbai.